01
Demand strategy
Demand generation for SaaS: creating pipeline before the demo
Build market demand that makes your sales motion more efficient and your category easier to own.
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Gignaut / Resource library
Demand generation insights for B2B SaaS growth.
Practical thinking for teams that want to create demand before the demo, build qualified pipeline, and make every marketing investment work harder.
The library
Create demand
that adds up.
Use these guides to connect market insight, content, channels, and sales into a more durable pipeline system.
02
B2B SaaS
The difference between demand generation and lead generation
Understand the strategic shift from collecting contacts to creating buying momentum.
03
Content and demand
How content creates demand before buyers are ready to buy
Use useful points of view, education, and proof to earn attention long before a demo request.
04
Pipeline growth
A practical B2B SaaS pipeline generation framework
Connect audience, message, channel, and conversion into one measurable growth system.
05
Category demand
How to create demand for a new SaaS category
Give the market a problem, language, and future state it can recognize and remember.
06
Marketing and sales
Building a demand engine sales teams actually trust
Create shared signals and useful handoffs so marketing and sales move with the same context.
07
Demand channels
Which demand generation channels work best for B2B SaaS?
A grounded way to choose channels based on buying behavior, category maturity, and resources.
08
Measurement
The demand generation metrics that matter
Move beyond MQL volume with a measurement model built around engaged accounts and revenue quality.
09
ABM
Account-based demand generation without the complexity
Focus your best thinking and content on the accounts where relevance can create real advantage.
10
Growth systems
How to make B2B SaaS demand generation compound
Turn every insight, campaign, and conversation into a stronger foundation for the next quarter.
Put it into practice
Demand is built through relevance.
Need help turning market attention into qualified pipeline? Tell us where your growth system is getting stuck.
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