gignaut
CASE STUDY

HRMSoftwares: 110% Sign-Up Growth Through Targeted Acquisition

Gignaut helped HRMSoftwares Pro overcome low conversion rates and high competition by implementing targeted PPC campaigns, strategic email nurturing, and conversion rate optimization—delivering a 110% increase in sign-ups within three months.

Client Overview

Client Name

HRMSoftwares Pro

Industry

Human Resource Management (HRM) SaaS

Website

www.hrmsoftwares.com

Company Type

B2B SaaS

The Challenge

Despite offering a robust HRM software product, HRMSoftwares Pro faced three critical barriers to growth:

  • Low Conversion Rates: High website traffic but minimal sign-ups and paid subscription conversions
  • Intense Competition: The HRM software market is saturated with competitors, making differentiation difficult
  • Limited Brand Awareness: Strong product but weak recognition among target HR decision-makers

Objectives

  • Increase Sign-Ups: Drive meaningful growth in trial registrations
  • Improve Conversion Rates: Convert more website visitors into paying subscribers
  • Raise Brand Awareness: Increase visibility and recognition among HR professionals and decision-makers

Our Strategy

1. Targeted Advertising Campaigns

We developed highly targeted PPC campaigns across Google Ads and LinkedIn, focusing on HR professionals and corporate decision-makers actively searching for HRM solutions.

  • Crafted audience segments by job title, company size, and HR pain points
  • Created customized ad creatives and messaging for each segment
  • Optimized ad copy to highlight HRMSoftwares' unique value propositions

2. Lead Nurturing & Email Marketing

We implemented a comprehensive email marketing program to guide leads through the entire sales funnel with personalized, stage-appropriate messaging.

  • Designed automated email sequences for awareness, consideration, and decision stages
  • Personalized content based on lead behavior and engagement signals
  • Tracked opens, clicks, and conversions to continuously refine messaging

3. Conversion Rate Optimization (CRO)

We conducted A/B testing on key landing pages and website elements to remove friction from the sign-up process and improve user experience.

  • Tested form layouts, CTAs, and copy variations
  • Simplified the sign-up flow to reduce drop-off
  • Implemented social proof and trust signals on conversion pages

Execution

  • Ad Campaign Launch: Set up and launched PPC campaigns on Google Ads and LinkedIn with continuous monitoring and optimization of bids, targeting, and ad performance
  • Email Automation: Built and deployed email sequences, tracked engagement metrics, and refined copy based on performance data
  • Website Optimization: Implemented changes based on A/B test results and continuously monitored conversion metrics across the funnel

Results

Sign-Up Growth

110%

Increase in sign-ups within the first three months

Conversion Rate

30%

Boost in paid subscription conversion rates

Brand Growth

40%

Growth in social followers and 30% organic traffic increase

Conclusion

Gignaut's data-driven, multi-channel approach transformed HRMSoftwares Pro's digital marketing performance. By combining targeted PPC advertising, strategic email nurturing, and conversion optimization, we eliminated barriers to sign-ups and positioned HRMSoftwares as a credible leader in the competitive HRM software market. The results—110% sign-up growth and 30% conversion rate improvement—demonstrate the power of aligned, performance-focused marketing.

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